Website Updates

26 Apr 2009 05:44:42 GMT

Services for Startups April 25, 2009
A fuller, more specific description of how Second Stage Consulting can help translate your business idea into reality.

Services for Newer BusinessesStartups April 25, 2009
How Second Stage Consulting can help "tune-up" companies that are only a few years old.

Events

26 Apr 2009 06:42:32 GMT

Wayne speaking on starting your own business June 24, 2009
At the Fair Haven Branch Library on June 24th.

Blog

29 Jun 2009 21:48:44 GMT

Social Media - Nobody Knows Anything June 29, 2009
There is an old saying in the movie business: "nobody knows anything." Right now social media is just like that: nobody yet knows anything about how to use social media, or what works and what doesn't. But that won't last forever.

The Stories We Tell May 17, 2009
Every company has a narrative, an account of the company's founding, of how the organization got to where it is today, a view of what is going right and what is going wrong, of what the most serious threats are and what the company needs to do to survive and prosper. This story can provide valuable clues to help diagnose the company's difficulties.

Think you're on easy street if your customers pay in advance? Think again. May 11, 2009
Some businesses collect payment from customers before delivering the goods or services. This seems like a great benefit. Yet there are hidden dangers that if not understood could easily put a company out of business.

Entrepreneurship Myth #2 April 24, 2009
Continuing a series of posts about the myths of entrepreneurship. This time: just who are these entrepreneurs and what do they want?

This Time it's Different April 24, 2009
The economy is in crisis. Markets, technology, your customers and your competition are all changing in response. Change is happening. But the change happening today is different.

Markeing - Do you really need it? April 20, 2009
Marketing is often the neglected step-child of small and medium-sized businesses. This is unfortunate, since marketing is in fact absolutely vital to the success of any business. Every company, no matter the size, needs to be very thoughtful and deliberate about its marketing, and needs to bring a marketing perspective into nearly every business decision.

Entrepreneurship Myth #1 April 15, 2009
Popular myths about entrepreneurs and entrepreneurship can get in the way of making the best decisions about what kind of business to start - or whether to start a business at all. This is the first in a series of entrepreneurship "Myth Bustings."

Bringing a New Employee into the Company April 13, 2009
Hiring a new employee often means "re-hiring" everyone else.

5 Things to Do to Improve Your Business April 9, 2009
Here are five improvements you can make in your business that will have immediate benefits. If you�ve already done all five, you�re ahead of the competition!

Think Twice Before Laying Off Employees April 7, 2009
Employees are the largest single expense for most businesses � and for good reason. It is your people who make your business successful. So when sales drop and cash flow dries up, your first thought as a business owner might be to go leaner by laying off some people. Think before you start handing out the pink slips. Consider the full costs of staff layoffs, both short-term and in the future.

Making a Profit - Not Always such a Good Idea � April 6, 2009
One of the main reasons why people start businesses is to make money. It may not be the only reason, but making a profit is usually considered one of the objectives of a business and a key motivation for the entrepreneur. And yet the reality is that managing a business to make a profit can easily ruin a business and lead to a company�s failure. How is this possible?